Wonga: credit to the little guy

Have you ever been caught short?

I guess we’ve all had a moment like that sometime. Whether it was finding ourselves short of cash for some unexpected expanse or just needing to find a toilet. Fast.

Two entirely different situations, yet they both share the same need to be resolved quickly. This is the whole point about services. And that’s value – the value they are to you.

Like buying a bottle of wine at your local shop, finding you’ve no cash and being charged a fee for using your card. Or the 50p charge for using a public toilet, when its free at home. That’s what I mean by value to you at the time.

Imagine a friend loaning you £50 to pay an unexpected bill. You’d pay them back – and may be give them a £12 bottle of Scotch for helping you out. That’s appreciating the value.

I wrote about Wonga when it first launched and got a lot of abuse for endorsing a product with such a high interest rate. But it seems that I wasn’t the only one who saw the value. Wonga’s just won a string of awards, like a Webby for their website and for their service.

Wonga are a great bunch of guys as well – So well done and good luck for the future!

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