Beijing, China – We’re used to seeing China produce hardware for Western big-hitters like Apple and Google, but more and more we’re seeing innovative designs coming from this Eastern technology powerhouse as well.

Sharp-eyed users may have noticed that web design trends have gone a little flat recently. Blame Apple – they started it with a radical new look for the iPhone and iPad with iOS-7.

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Want to waste your money? Ask for an update to an old website.

I’m not talking about wanting to renew or design a brand-new site. What I mean are the changes to a site designed some time back. The site that “doesn’t seem to be working any more”.

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Once, all web designers had to do was to produce a creative design, wrap it in a bunch of HTML code and present it to the client.

Of course, it had to work with every web browser and still look great. No one ever had to worry about responsive web design.

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UX. Another set of initials to get your head around. But the idea is as old as design itself. What we’re talking about here is user experience.

When a potential new customer visits your site your task is to take them on a journey. You need to show them products or services you want them to see, but in a way they enjoy and find stimulating.

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I received a surprising text message from one of my clients recently. She’d wanted to send me something, but she couldn’t find my email address on my website. That stopped me in my tracks.

You see, I’d thought I’d really got my site’s contact methods nailed. After all, my phone number was everywhere, I’d placed contact links on every page, but I’d clearly got it wrong.

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The creative dust has settled. The site’s signed off. You’re ready! Except a new site full of Latin loren ipsum isn’t going to bring visitors flocking to your door to buy. What you need is content.

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The web design industry has always had distinct roles and functions. But everything could be just about to change.

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