Now you can buy a 512Gb memery card for your camera. But when do things become too big?

SanDisk, one of the world’s biggest and certainly one of the most innovative memory companies has released a memory stick with a 512Gb – that’s half a terabyte – capacity. Great you might say, but do you need it. Seriously, do you?

This memory arms race seems to be running parallel to the other big push at the moment. Cloud storage and connectivity. But herein lies the problem. While the per-Gb price of this card may be fairly low, the purchase price will actually be in the high-hundreds of pounds. That means its a premium purchase and the kind of person buying it will almost certainly have a premium camera to match. Most of which now feature wifi connectivity to allow uploading images directly and as soon as they’re taken. So in effect, there is no need to store so much stuff locally.

I went to one of those business get-togethers this week and someone asked me what I did. I said I was a Internet strategist, which received a blank stare – so I tried to explain why people need Internet strategy – and what qualified me to offer it.

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