There’s so many things you have to do when re-branding a business and working in digital sector doesn’t make it any easier!
In fact, in many ways, its more difficult. You have to get it right, or you’ll never live it down. You can’t invoice for the work, so it takes longer fitting it in between paying clients.
I went to one of those business get-togethers this week and someone asked me what I did. I said I was a Internet strategist, which received a blank stare – so I tried to explain why people need Internet strategy – and what qualified me to offer it.
A couple of friends will be getting married this May in Cyprus. Planning a wedding is a big deal for anyone, but if its to take place abroad its quite a scary undertaking – particularly with friends and family scattered as far away as Italy and the United States.