SanDisk, one of the world’s biggest and certainly one of the most innovative memory companies has released a memory stick with a 512Gb – that’s half a terabyte – capacity. Great you might say, but do you need it. Seriously, do you?
This memory arms race seems to be running parallel to the other big push at the moment. Cloud storage and connectivity. But herein lies the problem. While the per-Gb price of this card may be fairly low, the purchase price will actually be in the high-hundreds of pounds. That means its a premium purchase and the kind of person buying it will almost certainly have a premium camera to match. Most of which now feature wifi connectivity to allow uploading images directly and as soon as they’re taken. So in effect, there is no need to store so much stuff locally.
Want to waste your money? Ask for an update to an old website.
I’m not talking about wanting to renew or design a brand-new site. What I mean are the changes to a site designed some time back. The site that “doesn’t seem to be working any more”.
UX. Another set of initials to get your head around. But the idea is as old as design itself. What we’re talking about here is user experience.
When a potential new customer visits your site your task is to take them on a journey. You need to show them products or services you want them to see, but in a way they enjoy and find stimulating.
Just seen a client who started her business about three years ago. She had some amazing ideas and the guy who designed her site took it all on-board and produced a great website for her.
The site was highly graphical and Flash-heavy – in fact 100% Flash. It looks very cool, But its just not performing for the client.
The creative dust has settled. The site’s signed off. You’re ready! Except a new site full of Latin loren ipsum isn’t going to bring visitors flocking to your door to buy. What you need is content.