Want to waste your money? Ask for an update to an old website.
I’m not talking about wanting to renew or design a brand-new site. What I mean are the changes to a site designed some time back. The site that “doesn’t seem to be working any more”.
I wrote a while ago about the impending demise of Flash and how HTML5/CSS3 was the future.
Nothing’s made me alter that opinion, but I’ve now discovered something else. The thing I’ve discovered is how unprofessional, bad-mannered and arrogant some graphics artists really are.
Once, all web designers had to do was to produce a creative design, wrap it in a bunch of HTML code and present it to the client.
Of course, it had to work with every web browser and still look great. No one ever had to worry about responsive web design.
UX. Another set of initials to get your head around. But the idea is as old as design itself. What we’re talking about here is user experience.
When a potential new customer visits your site your task is to take them on a journey. You need to show them products or services you want them to see, but in a way they enjoy and find stimulating.
Just seen a client who started her business about three years ago. She had some amazing ideas and the guy who designed her site took it all on-board and produced a great website for her.
The site was highly graphical and Flash-heavy – in fact 100% Flash. It looks very cool, But its just not performing for the client.
I received a surprising text message from one of my clients recently. She’d wanted to send me something, but she couldn’t find my email address on my website. That stopped me in my tracks.
You see, I’d thought I’d really got my site’s contact methods nailed. After all, my phone number was everywhere, I’d placed contact links on every page, but I’d clearly got it wrong.
If you believe that all Internet browsers render your page the same way – think again. Because thinking that will turn round and bite you!
Browsers are supposed to display the same way, but web designers often work long into the night to show your pages consistently.
Imagine. You’re getting ready to begin that really important new job. You’d want to look the part from day one, surely?
Yet a lot of people won’t invest in themselves. They’d rather take the cheapest option, do without the right marketing strategy then opt for the lowest quality possible for their new business.
It’s over forty years old and after all that time, we’ll still get it wrong!
Yep, I’m talking about email. And its so important. People will often base their commercial decisions about us simply on our email, not just by what we say, but how we send it.
Its the most common website mistake that people make. We tend to get carried away with telling people how good our products are, how many customers we have, or how many awards we’ve been given. That’s all about you – you’re telling, not selling!