Apple iTunes: the day Steve Jobs killed rock ‘n roll

By in mobile, products, social networks, strategy, uncategorized on Friday, 19 November 2010

Take a good look at this picture. This, my friends is a 1956 Fender Stratocaster®.
Savour this moment. Because you’ll never experience it through an iPod.

The Fender Stratocaster - the guitar that made rock and roll

iTunes gives you fast downloads and lots of stuff to load on your iPod or iPhone.
What you’ll never get to listen to is great music quality.

You’ll never hear that Strat. Sure, you may hear something that’s a bit like a Strat, something will be missing. And while video has innovations like Blu-Ray and HD,
iTunes is sending audio back to the dark ages, a blurry sketch of the real thing.

So why is Apple killing music?

The big money squeeze

The answer lies in bangs per buck. Its all about money. And money and music rarely mix. iTunes needed to give you your “music” fast, make each track small enough to fit it on your mobile device and put in some code to stop you copying it.

So the detail – the mojo if you like – in the great music we listen to was squeezed out when it was forced into the corporate strait jacket Apple wanted it to wear so it makes a profit.

No FLAC, thanks, we’re Apple

Audio files like iTunes need to be compressed to be usable. There are two ways to do this. You can take the original track and squeeze the life out of it to make it as small as possible. This is the encoding used by default on most players.

The other method involves compressing the music only as far as no losses occur – so called “lossless” encoding. This results in a far bigger file, slower download speeds and more capacity being used on the player.

There is a free, Open Source high quality compression method available. its called FLAC. It would have worked just fine. But FLAC has no Digital Rights Management (DRM).

If Apple had chosen FLAC it wouldn’t have been able to prevent you copying your music. Apple wanted to stop you doing that, so they wrote their own lossless encoder.

If you do chose to use the Apple lossless decoder, battery life plummets and you risk playback drop-outs – little gaps as the processor tries to keep up with the music stream. This is caused by the extra “payload” imposed by the DRM module.

Into music’s dark ages

Most of today’s rock stars were influenced by the music they heard coming from record players or rock FM radio as they grew up. Now, what most of us have is dull, lifeless samples of once great music served up to us by iTunes.

The knock-on effect

I guess it could be argued that losing some detail or musical nuance is a small price to pay to be able to listen to music in such an accessible way.

But the truth is, personal music players have become a lot less personal, with MP3 connectivity in cars and adapters to allow them to be listened to in the home. Many DJ’s and other PA-based systems now use digital sources to mix or for soundtracks for events.

Its sad to think that all the development that music reproduction has gone through, from scratchy gramophones to high-sample rate, multi-bit and bitstream converters has come down to simply the cheapest, crudest technology possible.

People should be able to listen to music as the musician intended it to sound, not what some corporate “suit” wants us to hear.

Even YouTube provides little more than a clue of how great that ’56 Strat actually sounded.
The day iTunes was launched was the day for many, the music died.

3 thoughts on “Apple iTunes: the day Steve Jobs killed rock ‘n roll

  1. 1

    Great post and sadly rings (like a great harmonic… )true.

    I’m from the old school of still actually buying the physical item (record or CD) and then uploading it myself, giving myself the choice of quality v’s quantity. Don’t get me wrong I’m by no means a techie luddite, I do occasionally buy downloads, but it just doesn’t feel the same….

    And then there’s the issue of owning my music but not being able to use it as I wish. If it wasn’t Apple then this approach would be lambasted! (Prepared to be shot down by an Apple evangelist for daring to be un-Apple ­čÖé )…

    I’m afraid there will be many more great sounding instruments reduced to a souless, tinny mass of anonymous noise…

  2. 2

    Hi, Tom,

    I’m with you 100% on this – no calls of Apple heresy from me!

    Have you tried any of the FLAC download sites – you may be in for a treat, as long as you can find the artists you like.

    Linn, who make some of the best hi-fi in the world own their own label, which they have since vinyl days and offer FLAC downloads.

    Here’s the Linn forum – go check out some of the links…

    http://forums.linn.co.uk/bb/showthread.php?tid=18

    The Eagles site offers both MP3 (yuck) and FLAC…

    http://eagles.shop.musictoday.com/Product.aspx?cp=458_12497&pc=E1DD03

    Like you, it saddens me that such great music is being lost just so someone can make money. A bit like showing a photo-copy of the Mona Lisa instead of the real thing.

  3. 3

    Here’s another great site for HD downloads –

    https://www.hdtracks.com/index.php

    good range of music and a choice of download formats.