been seen in the dark - spark!

Its nice to see something that I championed 18 months ago now become a reality. Spark headphones had a great idea, but needed serious funding to bring it to market. Many would simply shrug their shoulders and move on. Some things are maybe not to be.

But not Spark. They decided to get the funding without the banks or other formal channels taking away control from their business, just for bringing it to market. Spark went down the crowd-funding route. Crowd-funding is where ordinary people – the people in the street like you or me – can invest in an idea they think is great and just put in whatever money they feel comfortable with. Its that simple.

Crowd-funding in online and purely social-media driven technology. Most campaigns are run for a short period with a specific target in mind. If that goal isn’t reached, you get your money back. So its a great low risk strategy. But one that’s really satisfying to see come to market. Many crowd-funded businesses offer an incentive, such as shares or you get the items you invested in at preferential rates. But all offer the satisfaction of putting one over on the banks and the suits.

And that can’t be bad, can it?

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