Once, all web designers had to do was to produce a creative design, wrap it in a bunch of HTML code and present it to the client.
Of course, it had to work with every web browser and still look great. No one ever had to worry about responsive web design.
UX. Another set of initials to get your head around. But the idea is as old as design itself. What we’re talking about here is user experience.
When a potential new customer visits your site your task is to take them on a journey. You need to show them products or services you want them to see, but in a way they enjoy and find stimulating.