Just seen a client who started her business about three years ago. She had some amazing ideas and the guy who designed her site took it all on-board and produced a great website for her.

The site was highly graphical and Flash-heavy – in fact 100% Flash. It looks very cool, But its just not performing for the client.

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There’s so many things you have to do when re-branding a business and working in digital sector doesn’t make it any easier!

In fact, in many ways, its more difficult. You have to get it right, or you’ll never live it down. You can’t invoice for the work, so it takes longer fitting it in between paying clients.

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