Imagine. You’re getting ready to begin that really important new job. You’d want to look the part from day one, surely?

Yet a lot of people won’t invest in themselves. They’d rather take the cheapest option, do without the right marketing strategy then opt for the lowest quality possible for their new business.

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zen strategy - the new direction for LANZen! You know, looking back I guess we’ve all come a long way over the last decade. Few could have imagined the rise of the Internet-driven business.

The dot-com bubble didn’t slow the launch of new devices and faster connectivity. Most of my work was in infrastructure design – data centres and desktops. Corporates saw the Internet as something to be tightly controlled and restricted – filtered out of existence. Barclays had 256Mb in 2003. In total.

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welcome to zen strategy

It’s funny, even some creative web designers can resist change. Traditional designers will tell you that they never re-use designs, they write everything from scratch, line by line, bit by bit.

Yeah, right. If they did that, they’d spend their lives re-inventing the wheel by re-coding everything, never producing anything creative.

Read more Comments Off on a design for life – your life!

It’s over forty years old and after all that time, we’ll still get it wrong!

Yep, I’m talking about email. And its so important. People will often base their commercial decisions about us simply on our email, not just by what we say, but how we send it.

Read more Comments Off on creating the right impression

Its the most common website mistake that people make. We tend to get carried away with telling people how good our products are, how many customers we have, or how many awards we’ve been given. That’s all about you – you’re telling, not selling!

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This is my brand new consultancy for clients working in a new age. This is a new Internet strategy consultancy to take over from LANZen®.

How dare I question. What right do I have. If I know so much, I should start a bank! What had I done – collapsed the economy, started a bank run or something?

No. This stream of vitriol was for suggesting, “maybe people like bank branches.”

Earlier that day, MovenBank’s Brett King gave me his view about bank branches, having read my piece about the psychology of financial services buying.

We hadn’t agreed, but valuing his view, I printed it. People should have both sides. But by arguing, I’d upset someone. And the smelly stuff hit the proverbial…

Read more Comments Off on unsocial banking: what I say is what you get

Autumn 2011 has been a really interesting time for banking. I mean new banking, not that tired old high street of ours.

MovenBank’s appeared, Zopa’s broken more records, Wonga’s won more awards and a new social P2P player’s launching, CivilisedMoney.

It generated quite a lot of Twitter traffic with people on digital banking’s front-line, like banking innovators, Darren G and Aden Davies. And raised one key question.

Online or on high street – can a click ever replace a footstep?

Read more Comments Off on MovenBank: can clicks really replace bricks?