Imagine. You’re getting ready to begin that really important new job. You’d want to look the part from day one, surely?
Yet a lot of people won’t invest in themselves. They’d rather take the cheapest option, do without the right marketing strategy then opt for the lowest quality possible for their new business.
You know, looking back I guess we’ve all come a long way over the last decade. Few could have imagined the rise of the Internet-driven business.
The dot-com bubble didn’t slow the launch of new devices and faster connectivity. Most of my work was in infrastructure design – data centres and desktops. Corporates saw the Internet as something to be tightly controlled and restricted – filtered out of existence. Barclays had 256Mb in 2003. In total.
It’s over forty years old and after all that time, we’ll still get it wrong!
Yep, I’m talking about email. And its so important. People will often base their commercial decisions about us simply on our email, not just by what we say, but how we send it.
Its the most common website mistake that people make. We tend to get carried away with telling people how good our products are, how many customers we have, or how many awards we’ve been given. That’s all about you – you’re telling, not selling!
Autumn 2011 has been a really interesting time for banking. I mean new banking, not that tired old high street of ours.
MovenBank’s appeared, Zopa’s broken more records, Wonga’s won more awards and a new social P2P player’s launching, CivilisedMoney.
It generated quite a lot of Twitter traffic with people on digital banking’s front-line, like banking innovators, Darren G and Aden Davies. And raised one key question.
Online or on high street – can a click ever replace a footstep?