Can anyone tell me what message RBS is using for its current media campaign? Sure, NatWest’s you may know, but what about RBS?

Although owned by Royal Bank of Scotland, NatWest isn’t as hated as its parent. Strange, because really NatWest’s no better – some may even say its worse.
I’d like to talk a little about NatWest, but lets concentrate first on RBS as a brand. What can be done with a brand so damaged it’s lost the trust of its market? continued over the page… >>






